Social Media For Bussiness
Social networks are not a whim or a trend. It is the eternal reality of online existence. Social media marketing includes a huge number of potential sites in social networks and a wide range of ways to interact with each platform. Of course, it is not just about the size of the platform and the number of users. It is also a question of whether this or that social network is suitable for your business or does it contradict the image of your brand? And of course the main question is which social networks have your target audience.
Big numbers on social networks do not mean much activity. For example, there are over 1 billion Google users, but only 35% of them are really active. Twitter also has many users with relatively few active members. Of the 645,750,000 followers, only a fraction are active every month. Polling your existing customers to see which social networks they prefer is a great way to understand your audience’s preferences and attract new potential customers.
YouTube is a video sharing platform where users view more than a billion hours a day. Besides being the second largest social networking site, YouTube (owned by Google) is also often known as the second largest search engine after Google. Facebook is the largest social networking site in the world and more than two billion people regularly use this platform. In addition to ordinary users, more than 65 million businesses using business pages can be found on Facebook.
As the leading social networking site in the world, Facebook is a safe bet for any business seeking to increase sales through e-commerce marketing. The number of Instagram users has grown from 2010 to over 1 billion every day, making it one of the leading social media platforms for business. Originally Instagram was created as a platform for sharing photos and still uses it as the main tool. However, it has expanded to the “stories” video format. Thus, advertising in Instagram is a great way to show your products (not to tell about them), as well as a great tool for generating potential customers.
Having decided on the set of sites, it is necessary to decide on their content: optimal messages, frequency of placement, cost of social network management, integration with other marketing channels. Golden rule of content placement on social networks: for each advertising post, you should publish 4 entertaining or informative posts to keep your audience engaged.
YUKA ADV will help you to develop a successful social media strategy, create unique content and run a successful advertising campaign.